Luis Gustavo Corrales, founder of NOLO, was born in 1989 in Hermosillo, Sonora, Mexico. Raised by his grandmother and uncle, he began altering his clothes at the age of 10 and officially launched his brand in 2017. A self-taught designer, free from traditional methods, Luis creates unique pieces directly on fabric—like a freestyle creation with no limits. Each project begins with an idea he translates straight from his mind onto the fabric, using fashion as his second language to tell stories and convey emotions. Today, NOLO stands for originality, storytelling, style, and the pure sensation of feeling good—wearing something that makes you feel cool and fresh. Born from the streets and elevated to international high-fashion runways, the brand embodies a raw yet refined creative spirit. Rooted in the Sonoran desert and driven by a relentless search for originality, Luis transforms objects and materials into pieces with their own soul. His creative process is instinctive and unbound, blending culture, memories, and emotions into a contemporary, subversive vision.