Since 2013, Sinan has been creating collections that reinterpret traditional Arab, African, and Asian classics into modern streetwear.

He designs instinctively, blending cultures and contrasts.

A lover of art and creativity, Sinan did not create SAYF to build a business, he built a business to bring SAYF to life.

The collection showcased at London Fashion Week in February 2026 is called SAYF "Excellence".It honors the meticulous work of artisans, artists, and creators worldwide a tribute to precision, dedication, and creations made with love.