Founded by Kuan Chen (陳冠百), who serves as the brand’s Creative Director, Zero Waste Fashion Story Wear is built on the vision of making Taiwan the benchmark of sustainable fashion in Asia. Kuan Chen brings over a decade of experience in branding, fashion, and international trade. Having traveled extensively, he identifies “Taiwan Spirit”—a blend of creativity, resilience, and authenticity—as the driving force behind the brand’s ethos.