ELSA FAIRY is a couture and design house dedicated to children’s fashion, specializing in exquisite evening gowns and custom pageant dresses for galas, red carpet appearances, and special holiday occasions. Founded by designer Iryna Mykytiuk, the brand embodies elegance, imagination, and artistic expression through its luxurious, handcrafted pieces.

For over eight years, ELSA FAIRY has brought to life more than 1,000 unique creations, telling individual stories through the art of couture. The brand’s signature gowns have dazzled on prestigious stages around the world—including Dubai, Milan, Paris, New York, Los Angeles Fashion Weeks, Hollywood red carpets, and the renowned Miami Art Basel Exhibition.

With its roots in Florida, USA, ELSA FAIRY proudly serves a global clientele, designing exclusive garments for performers, models, singers, artists, and pageant stars. At the heart of its creative identity is the Gala Gown & Couture evening gown collection—featuring over 75 unique designs—which has become a cornerstone of the brand’s artistic direction.

In a bold new chapter, the ELSA FAIRY team and Iryna Mykytiuk, designer and owner, has expanded beyond children’s couture, stepping into the world of adult fashion with the launch of The Swan – Exclusive Gowns. This sophisticated line reflects the brand’s signature elegance while embracing a more mature, high-fashion aesthetic. The debut collection made a stunning entrance at Art Basel in Miami, USA, 2024, captivating audiences with its sculptural silhouettes and couture craftsmanship. Building on this momentum, the brand is set to unveil its second collection, The Swan - New Chapter, on the runway at Miami Swim Week 2025, marking a significant evolution in the ELSA FAIRY design story.

The ELSA FAIRY aesthetic is further brought to life through the Elsa fashion show, which captures the brand’s distinct visual storytelling in runway show cases and photoshoots staged across the world. With plans to launch a dedicated production center for its international models, ELSA FAIRY continues to grow while nurturing talent and creativity.

Even in the face of adversity, including the challenges of war, the brand remains resilient. The entire ELSA FAIRY team continues its work in Ukraine, driven by a shared mission to create dresses that inspire joy, confidence, and beauty for every personality who wears them.