In 2012, july et nico was founded as an apparel select shop and label for women and children, beginning with the creation of original accessories and clothing, as well as styling and coordination for special celebrations. In 2020, marking a significant turning point, the brand began engaging more deeply with Japanese traditional culture, shifting its focus toward full-scale styling and total coordination centered on kimono. By revitalizing kimono long kept in private closets, july et nico offers designs that preserve original forms while

harmonizing with contemporary lifestyles. In 2025, JULY ET NICO Inc. was established. Drawing inspiration from cross-cultural influences, the brand continues to reinterpret Japanese aesthetics through a global perspective, sharing expressions that connect past and future across generations and borders, both in Japan and internationally.