The visionary behind NO NAME, Jonathan Morales, began his journey with the brand Cherry Project (2009) and gained recognition through his participation in Project Runway Latin America (2014). His work is defined by urban aesthetics, pop art, and a strong message of individuality—deliberately defying conventional expectations.

Known for bold use of color, unconventional materials, graphic art, and gender-fluid expressions, Morales channels his passion into creating fashion for those who embrace a free and authentic identity. His commitment to quality, consistency, and originality has established NO NAME as a globally competitive brand.

These core values are the driving force behind both Morales’s work and the identity of NO NAME, leading the brand to the forefront of fashion runways worldwide.