I'm Elena, known as Helen. Born in Spain, I grew up between Spain and London, where I studied Fashion & marketing Design at the Central Saint Martins University. After my time in England, and having worked for luxury brands such as YSL, Prada and Louis Vuitton, I moved to NY, where I had the honor of working with Lynn Dell, a renowned octogenarian from the Big Apple, who guided me to begin my brand from 0.

Lenifro emerged in 2020 in Spain, after my time at a fashion talent show in Spain and 20 years at the fashion industry. From the need to create a brand focused on diversity and inclusivity , full of color and expression through its prints, volumes and shapes, always with a retro touch and a message behind each piece. Using recycled polyester from plastic bottles as a main material.

With more than 40 points of sale between Spain and Portugal since then, apart from its B2C sales on the web with worldwide shipping.