top of page


ALEX S. YU is an eminent creator of womenswear collections that intricately navigate the delicate boundary between reality and fantasy for the everydaydreamer. His design aesthetics are a jubilant celebration of the joyful emotions of childhood, infused with elements of nostalgia and wanderlust. A contemplative exploration of modern femininity takes centre stage in his collections, presenting a whimsically quirky perspective through meticulously crafted garments. The ALEX S. YU woman is characterized by her adventurous spirit, embracing novelty with enthusiasm. She revels in a palette of vibrant colours, dynamic prints, unconventional shapes, and varied textures, placing paramount importance on comfort and functionality. With an essence that is eccentric, lively, and nonchalant, she perceives life through a lens tinted with rosy optimism.

Hailing from Taipei, Taiwan, and nurtured in Vancouver, BC, ALEX S. YU embodies the essence of a 1.5 generation immigrant. Trained at Blanche Macdonald Centre in Vancouver, he further honed his expertise at London College of Fashion in the United Kingdom, culminating in a graduate degree in womenswear & technology. The genesis of his label took place at Vancouver Fashion Week in September 2014, a pivotal moment following his recognition as the Emerging Designer of the Year by Niche Magazine. His journey has been marked by showcasing 16 collections at Vancouver Fashion Week, earning accolades such as the Nancy Mak Award in September 2016. A globetrotter on the fashion scene, ALEX S. YU has presented his collections at fashion weeks worldwide, including New York, London, Tokyo, Toronto, Calgary, and Montreal, showcasing his mastery of proportions, colour blocking, and inventive silhouettes.

His avant-garde creations have resonated globally, gracing the pages of esteemed publications such as Vogue UK, Vogue Italia, Glamour UK, Fashion Canada, Elle Canada, i-D, GQ, and many more. ALEX S. YU's innovative designs have transcended the fashion realm, finding expression in music videos and independent films, creating a visual language that extends beyond traditional boundaries. Noteworthy celebrities, including Malia Baker, Jordan Claire Robbins, and Paige Spara, have adorned his creations, attesting to his growing influence in the fashion industry.

The label's global footprint is marked by bi-annual pop-up shops and partnerships with stockists in major cities such as New York, London, Vancouver, Taipei, and Miami. ALEX S. YU, made with dream and love, stands as a testament to the designer's unwavering commitment to pushing the boundaries of fashion.



bottom of page