The woman responsible for the ADAMA PARIS brand is called Adama Amanda Ndiaye. Of Senegalese origin Adama who was born in Kinshasa ex Zaire perfectly embodies the multicultural stylist of the new millennium. Her parents belonging to the diplomatic corps, she grew up between several international metropolises and faced with cosmopolitan fashions she was thus able to forge her own style.

Adama, who lives between Paris and Dakar, is very influenced by urban fashion. After studying economics and a brief stint in banking, Adama devoted himself entirely to his passion and took fashion lessons in Paris. She launched the Adama Paris brand, and went on to a fashion platform to promote her brand and that of other designers. Adama is also the founder and producer of many fashion events such as Dakar Fashion Week for 18 years, Afrika Fashion Awards which becomes "African Fashion Trophies" (MA) and Black Fashion Week Prague, Bahia and and Montreal since 2010. Adama and his team also launched ''fASHION aFRICA cHANNEL'' (FA), the first 100% fashionable African television channel (Channel 34 on Canal + stores) in April 2014.

Its success with the media, in particular CNN " African Voices" in April 2014, the cover of Le Monde Maga- zine in May 2014; is a great asset for her fight for the promotion of African women She also fights to promote female entrepreneurship in Senegal and Africa, as well as for fashion made in Africa for the world.