Luis Gustavo Corrales, NOLO Founder, born in 1989 in Hermosillo, Sonora, Mexico. Raised by his grandmother and uncle, he began altering his clothes at the age of ten, driven by the need to create original clothing different from others. In 2017, he officially launched NOLO.
Self-taught and free from traditional methods, Luis creates garments directly on the fabric, working instinctively and without limits. Fashion became his second language — a way to tell stories and share emotions through clothing and style.
Rooted in the Sonoran desert and guided by a constant search for originality, his work transforms materials into pieces with their own soul. Today, NOLO stands for authenticity, storytelling, and the feeling of wearing something that feels fresh, confident, and real, the search of feeling good and make people feel good on it. Born from the streets and brought to international runways.
NOLO has been showcased at New York Fashion Week, Milan Fashion Week, Paris Fashion Week, Vancouver Fashion Week, and has collaborated with artists across music, performance, and culture, always blending streetwear, art, and high fashion with a strong emotional identity.
MEXICANICATION
SS27
The Fall/Winter 2026 NOLO collection The MEXICANICATION explores identity, movement, and expression through a raw and contemporary lens. Designed to move across generations, the pieces connect children and adults through a shared language of style and emotion.
Blending high-fashion construction with street energy, the collection balances heritage-inspired details with bold, modern silhouettes. Each garment is created as an individual statement, focusing on freedom, confidence, and the feeling of wearing something honest and alive.
This collection reflects NOLO’s ongoing exploration of human identity where culture, artistry, and everyday life meet. Created with the purpose of telling stories through clothing, the pieces are meant to be worn, lived in, and shared.
