AMATO is inspired by the nostalgia of 1970s Sicily and New York, from the colors and
atmosphere to the people and the way they dressed. The idea behind the brand is simple:
creating streetwear as if it had existed in the 1970s, combining relaxed silhouettes with a
sense of elegance and character from that era. Growing up between different cultures and
influences, founder Alan Amato developed a strong connection to vintage aesthetics and
timeless style. Rather than following trends, AMATO focuses on pieces that feel authentic and carry a sense of history. Every collection reflects a blend of Mediterranean warmth and New York attitude, bringing together two worlds that continue to inspire the brand today.
ZAGARA-NOSTALGIA
SS27
This collection continues the world of AMATO through the lens of a 1970s Sicily and New
York that exists somewhere between memory and imagination. Influenced by the relaxed
elegance of the era, the silhouettes are wider, softer, and more generous in proportion, with
tailoring that recalls the effortless confidence seen in classic Italian and New York cinema.
Silk plays a central role throughout the collection, accompanied by Italian denim and cotton,
creating a balance between refinement and everyday wear. Every garment is produced in
Italy, with a strong focus on fabric, construction, and longevity. Terracotta reds, faded denim
blues, dusty greens, and rich browns reflect the landscapes of Sicily and the worn textures of
New York in the 1970s. Rather than reproducing the past, the collection imagines a world
where contemporary streetwear and the elegance of 1970s tailoring evolved side by side.