GIGI Wang’s design philosophy is to integrate Chinese traditional clothing culture into contemporary fashion trends, and to help sustain and grow traditional Chinese fashion aesthetic in today’s hyper changing world.
In the early days of the brand's creation, Gigi launched the first couture series "INHERITOR", combining more than a dozen Chinese traditional intangible cultural heritage handicrafts with modern fabrics and tailoring, demonstrating the younger generation's attention and love for traditional crafts. Once launched, it garnered lot of attention all around.
