Noé Bernacelli had an inherent love for art from a very young age with his involvement with painting, sculpture and photography. However, fashion took a while to make an appearance in his life as he started studying medicine but realised halfway through that it was not for him. He travelled to Chile for a painting course and ended up finding his calling in the fashion world. Milan was the next stop, where he studied Fashion Design and worked with the renowned Italian designer Gianfranco Ferré. He threw himself into the industry with discipline, dedication and effort. Fifteen years later, he creates six magnificent commercial lines annually: Haute Couture, bridalwear, ready-to-wear, menswear, knitwear and accessories as his eponymous label is recognised as a benchmark for haute couture in Peru.