Nijiko Wakabayashi Japanese was a designer born in 1993. In the spring of 2011, at the age of 18, she jumped into the world of fashion, which she had been longing for since her childhood. During the eight years from the age of 18 to 26, she met countless customers as a salesperson, and as she walked through their stories with them, she came to strongly feel that "fashion has the power to sparkle people's lives. "

〝I want to make people sparkle with the clothes I make." became stronger, and in February 2020, she launched her own brand, shéller.

 Fascinated by the wonderful techniques and craftsmanship that Japan prides itself on, she is developing products centering on Bishu wool fabric from Ichinomiya City, Aich prefecture and Okayama denim from Kurashiki City, Okayama prefecture. 

 The brand name, "shéller", is based on the message, "I want to deliver brilliance to you, my precious and beloved one. The name of the brand, shéller, is a message of "I want to deliver brilliance to you, my precious and beloved. When you meet someone you love.... Special days, casual days, or when you are feeling down... By wearing shéller's clothes, you can become your shining self. We will bring you the sparkle of shéller to the spotlight of your life.