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Yuri Otsuka

Our atelier is located in Kamakura, the ancient capital of Japan.

After graduating from a fashion school and working as a designer at apparel manufacturer, she joined a Japanese leading corporate, Adastria Co., Ltd. as a designer.

She changed her career from an apparel designer to a dress designer and has been proposing dresses that are not bound by the conventional design, but rather valuing her Japanese sensitivity.

The Japanese concept “Okuyukasi” can be literally translated into “elegant modesty”. It also comes with the meaning “to read ahead, to get to know, and to ask with compassion”, along with “be captivated from the bottom of one’s heart”. The term itself is graceful and attractive; it reflects the times. So, we have designed the dress with such a distinctive feature of the Japanese culture.

On the best day of life, we want to tell the backstories of the brides- how they have lived out their lives, as well as their individual beauty and discernible personal style. The design aims to make audience become curious about all the life stories behind.



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