Victorian Maiden

Victorian Maiden started the brand in 1999 in Japan.

The brand is categorized as Lolita fashion, it is known for its beautiful silhouettes, and has a reputation for being not only “Kawaii” but also adds elegant and coquettish elements to complete the fashion aesthetic for adults and can be enjoyed by adults regardless of age.

Such elegant and endearing style from Japan is delicately made and one of a kind. It has the charm that cannot be found anywhere else.

We will be moving to Tokyo in 2023, the brand will celebrate its 25th anniversary

and bringing the new “Victorian Maiden” to the world of fashion.

We aim to create clothes that are inclusive and accessible to everyone, our goal is to make people feeling content by wearing our clothing . We make clothes with ingenuity that are not bound by body type or age.

This collection is Autumn/Winter based fashion, it is a collection with a more condensed world view.

The collection is a more concentrated collection of world fashion, from “Lolita fashion” to chic and ready to wear clothing, that can be easily incorporated into daily fashion, to items with a motif of a person whom a girl adores.

We are proud to present to you the Japanese Victorian style-- the world of Victorian maiden.