ALEX S. YU creates collections of garments that explore the fine line between reality and fantasy. His aesthetics rollick the happy emotions of childhood, nostalgia and wanderlust; and ponder the very definition of femininity in a modern, quirky way through garments. The ALEX S. YU girl loves to have fun, and isn't afraid of trying new things. They love colour, prints, quirky shapes, textures, and most importantly, values comfort. They are eccentric, lively, nonchalant and view life through a pair of rose-tinted glasses. ALEX S. YU creates a line of contemporary womenswear with a twist of avant garde experimental attitude. He plays with proportions, colour blocking and unusual silhouettes while mixing and using different colours and fabric weights in one garment.
ALEX S. YU trained at Blanche Macdonald Centre in Vancouver and furthered his education at London College of Fashion in the United Kingdom. He launched his label at Vancouver Fashion Week in September 2014 after being named Emerging Designer of the Year by Niche Magazine. He was also named one of the top Canadian designers during the Canada 150 Celebration in Montreal. He has since shown eleven collections at Vancouver Fashion Week and has been named the Nancy Mak Award Recipient in September 2016. He also presented his collections at London Fashion Week with Fashion Scout, Amazon Fashion Week Tokyo, Harbin Fashion Week, RE/SET Toronto Fashion Week and PARK show Calgary. His works had been featured in various international presses such as Vogue UK, Vogue Italia, Glamour UK, Elle Canada, Elle Italia, i-D, Indie, V Magazine, Fuckingyoung, GQ, Aether Magazine, Zine Magazine, and many more. His works have also been featured in various music videos such as ‘Ghosts’ by Charlie and ‘BAE’ by Bestie. ALEX S. YU has dressed various international celebrities such as Malia Baker, Sandra Oh, Jordan Claire Robbins, Mia Zhu and many more. His work has also been featured in an independent film, INDIGO, that has been shown at Cannes and Berlin Film Festival. His line is sold at his bi-annual pop-up shops and various stockists around the world in cities such as New York, London, Vancouver, Taipei and Miami.
ALEX S. YU is made with dreams and love.
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